Great Guidelines For Ideal KEYWORD Density In Your Website Development

Posted on January 1, 2010
Filed Under Web Design | Leave a Comment

Do you know anything about keywords? Essentially, they educate the search engines about your content. But, too many can also get you a bad name. Learn about keyword density and how to mix and match for the perfect combination.

Besides straightforward keywords and appropriate density, there are other ways to optimise. You can use keyword phrases. Nowadays, many keywords have become commonplace. For example, if you put “chocolate” into a search engine, you will get millions of returns. It is possible that people could wade through 10 pages of results, which they probably are not going to do, and still be confused.

Now, they will try a different tactic. As an example, they might enter “chocolate peanut butter candy.” Now we are becoming much more targeted. If you are in the business of selling recipes, then you would be much better off using the second phrase instead of just that one key word.

Keyword Myth Revealed.

When it comes to online business development, common sense is not always the best approach, especially when thinking about keyword use. You might mistakenly think that if a particular keyword is the right one to attract customers, you should use it everywhere. Theoretically, you are correct.

This is where many people take the wrong road. You don’t want to be stuffing your content so that it appears to be a keyword sandwich. At one time, you may have gotten away with that, but search engines have evolved much like anything else. The engines know that a keyword would not ordinarily appear every third sentence in a content piece. This is generally called keyword stuffing.

Keyword Density.

A typical search engine is difficult for the average person to understand as it is composed of a tricky mix of algorithms. All we know is that it tells the bots to do their thing and they do it. They will look for keywords according to the individual requests and search tens of thousands of sites and blogs as they go about indexing accordingly.

The calculation of keyword density tells us how many of those words appear within a specific piece of text. As an example, a 500 word article should contain a given number of keywords appropriate to that piece of text. So-called Internet experts used to say that “safe” keyword density was anything between 3 and 10%.

Search engines do not think this way however, and have their own ideas about correct density. Now, it can be as low as 1-3%. For a 500 word article, that would be 5-15 occurrences for any keyword. Most tend toward the lower range here to be safe. Besides, in 500 words, encountering the same keyword fifteen times may seem a little banal depending on your subject matter.

Keyword density also takes into account the number of words in your target keyword. What is called longtail online business marketing is now popular and can really focus in on your content to reach a tighter and more clearly defined market.

Keyword density is appropriate for your website development, generally. Using keywords in picture tags, as anchor text within content and as subheadings as well as headlines will also get you noticed. The content will get people to visit you over and over, but your entire website will be the linchpin that can help you gain and stay on the first page of search results.

Michelle Dale is The Managing Director of Virtual Miss Friday, an Executive Virtual Assistant who assists businesses and individuals with achieving their professional goals. Want to find out more about online business building success strategies? Contact VMF Now!

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
If you enjoyed this post, make sure you subscribe to my RSS feed!

Related posts:

  1. Fantastic Suggestions For Accelerating A Website Development With Appropriate KEYWORDs Anyone can find out what they need to know about...
  2. Professional Article Marketing Strategies Are A Phenomenal Website Development Tool Article marketing goes a long way to satisfy the requirements...
  3. How To Handle Article Marketing To Maximise Your Website Development Once you have decided that articles are actually essential for...
  4. Keyword Research For Online Business Many webmasters want high search engine rankings for keywords. It’s...

Related posts brought to you by Yet Another Related Posts Plugin.

Comments

Leave a Reply