Being An Adaptable SEO Expert Is Necessary In An Ever Shifting Search Environment

Posted on February 8, 2010
Filed Under Video | Leave a Comment

The world of SEO is forever changing and as this new year begins there is a lot of evidence that this will continue. As the saying goes “constant change is here to stay”. Whether you are in charge of Search Engine Optimisation for your own business or are running an website optimization Company yourself, you will want to stay ahead of these changes to make sure you get the best Search Engine Placement possible. The problem is that most business owners do not realise just how much the search engine landscape does change, and convincing them that further measures are needed for a successful Online Marketing campaign can be tricky. For instance a recently proposed change coming in the new year from the search engine leviathan Google is speed ranking. If this goes ahead you will need to be concerned about the time your site takes to load, so not good for all those fancy animated effects your web designer has been planning tointroduce to your site.

In 2009 Google made big changes to personalised searching, meaning that not all search results will be the same for everyone. So if you do a lot of searching for books and always click on amazon.com then Google will place amazon.com higher in your search results the next time you search for books, whereas another searcher who chooses play.com will see that site rise higher in their results. So far this has not meant too much to the Search Engine Optimisation community as the top optimisation methods will still give you the best results, but it is still something that needs to be appreciatedcomprehended, even if it’s just to explain to a client why a precise position in any given search cannot be guaranteed. It’s a feature that has been there for a long time now if you have a Google account are logged in and have web history enabled, but now it is available to everyone, as a statement from Google says “This addition enables us to customize search results for you based upon 180 days of search activity linked to an anonymous cookie in your browser”. You can confirm when a search has been customised in this way by checking for the View Customizations link in the top right of the search page.

The current economic climate will also have a part to play in the minds of many business owners. Some may be seeking to get the best Search Engine Placement they can for as little expenditure as possible, and assuring them that further measures are needed to stay on top of Search Engine OptimisationProbably the best tool in your arsenal in the coming year will be web metrics. The importance of metrics has been increasing in the past few years and this year will see this trend carry on, Amanda Watlington founder of Search for Profit said in a recent interview that a good website optimization Company needs to communicate new metrics to their clients more clearly. ObviouslyIts obvious to do this we need to get a better understanding of Web metrics ourselves, and how changes to the search environment will affect metrics. The foremost thing is to constantly review your processes, and make sure that any older processes that no longer work are discarded. So in conclusion some of the changes to look out for are; Site Speed, Universal Search, Real-Time Search, Personalised Search and Local Search. These will be the main changes to affect Online Marketing and Search Engine Placement in 2010.

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
If you enjoyed this post, make sure you subscribe to my RSS feed!

Related posts:

  1. Is The Process Of Search Engine Promotion A Talent Or A Discipline There is no disagreement that the best way to maximise...
  2. Online Advertising Using The Skills Of Search Engine Positioning With The Help Of A Search Engine Optimisation Company Online marketing; how can it be conducted and how does...
  3. If You Can Avoid All The Language And Recognise The Crux Of Search Engine Optimisation It Can Be A Real Help For Your Business Review many of the internet sites offering their services in...
  4. Searching To Market Your Business On The Net? Afraid To Waste Time And Resources! The Solution Is Here. You have correctly made a resolution to have a website...
  5. The Science of Search Engine Promotion At least 75% of Web users use search engines to...

Related posts brought to you by Yet Another Related Posts Plugin.

Comments

Leave a Reply