Overview Of The Significance Of Social Bookmarking On The Internet

Posted on March 14, 2010
Filed Under Social Marketing | Leave a Comment

The impact of social bookmarking is being felt across the world of the Internet. When people talk about the influence of social bookmarking on both the private sector and the business sector, they often talk about Web 2.0. This is an entirely new way of looking at how the information used on the web is manipulated, exchanged, and used.

Web 2.0 gives a person a clear overview of how social bookmarking impacts every aspect of communication and information exchange on the Internet. People pulling information from a search engine director will often bookmark items of interest in one of the public folders on their social network.

RSS feeds from websites and blogs provides some visibility on the social networks when these feeds have been bookmarked. The social networking sites including Twitter, Facebook, etc., do not automatically tag an RSS feed, it must be bookmarked and accessed frequently to make it effectively easy to find.

This makes the social media sites vulnerable to spamming and hacking. The sites are continually upgrading and improving their security effort to block spam advertising and messages from business who attempt to bookmark themselves using RSS feeds and continuous self-searches.

As a website owner who may be considering marketing without using quality information on one of the social network sites it is important to note that if a person blocks a url on their social networking site, it will be blocked on all of their other devices as well. This can be a very costly advertising mis-step for a business.

There is no standard language protocol for social bookmarking. A person who has attempted to use standard Internet SEO tactics on social networks will find quickly that the language on social networking sites is different and most of the “keyword” rich articles will have no affect in the way that bookmarking takes place on the social network.

As time goes on, a standard search language does develop through the common use of terms when tagging. The bookmarks are organized by the “tag” that is associated to that article or RSS. It may not lead to the website if the correct language is not used in the title of the article or RSS feed.

Social network optimization tools are different than search engine optimization tools. It is important to understand the distinctions and work within the framework and structure, of each. Using both methods effectively will allow a person to effectively use social bookmarking to increase their volume of traffic and their customer base. The potential of social bookmarking is clearly evident. The search engines will slowly evolve and catch up to the social networking language structure. Until that time, it is important to learn the languages of both to enhance growth in both areas.

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