Search Engine Optimisation Pitfalls

Posted on January 30, 2010
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On page factors – Is your website search engine friendly?

Therefore you have got a web site but where is it on Google? Have you fallen foul of a penalty or have you ever overlooked one in all the various common search engine optimisation pitfalls when designing your website?

Understanding what works for the search engines and what does not when it comes to the content on your web site will have an important impact on the relevance and/or page rank of your pages from a SEO perspective.

Here we highlight common mistakes that could have an effect on your ranking on Google and alternative search engines.

Optimising for the right keywords – Essentially ‘Get real’ about what keywords you’re feeling your web site can be ranked for. If you’ve got a ten page website in a highly competitive market then ranking naturally for the most important terms can be shut to impossible. Use the Overture keyword tool together with the quantity of results on Google to find out what keywords are looked for and the way many other websites are targeting them. If you’re lucky then you might even notice a fashionable keyword that not several alternative websites are optimised for. Alternatively a good tool for this job is Wordtracker from Rivergold Associates Ltd.

Code validation – If your html code is not valid then this could build it very difficult or maybe not possible for an exploration engine to separate your page content from your code. If the search engine cannot see your content then your page can clearly haven’t any relevance.

Frames – Even though most, if not all, major search engines now index frames and even with the use of the NOFRAMES tag you run the danger of your pages being displayed within the search engine results out of context. As every individual page is indexed separately, it’s possible that your website guests can not see your pages at intervals your frame and can effectively be stuck on the page they arrive at.

If you need to use frames then create a ‘Home’ link on every of your individual content pages and point the link at your frameset index page.

JavaScript navigation – If you utilize JavaScript to manage your web site navigation then search engine spiders could have problems crawling your site. If you must use JavaScript then there are 2 options on the market to you:

Use the NOSCRIPT tag to duplicate the JavaScript link in commonplace HTML. Replicate your JavaScript links as commonplace HTML links within the footer of your page.

Flash content – Currently solely Google can index Macromedia Flash files, how abundant or how very little content they see is open to debate. Therefore till search engine technology is able to handle your .swf as standard then it might be advisable to avoid the use of these. Once more if you want to use Flash then provide a customary HTML alternative among NOEMBED tags.

Dynamic URLs – Although Google and Yahoo will be able to crawl difficult URLs it’s still advisable to keep your URLs straightforward and avoid the use of long query strings. Do not together with session IDs in the URL as these will either create a ’spider lure’ where the spider indexes the page frequently again or, at worst, your pages can not get indexed at all. If you do would like to incorporate parameters in the URL then limit them to two and the number of characters per parameter to ten or less.

The most effective SEO resolution for dynamic URLs is to use Mod-rewrite or Multiviews on Apache.

No sitemap – A sitemap is the search engine optimisation tool of alternative to confirm each page within your website is indexed by all search engines. You ought to link to your web site map from, a minimum of, your homepage but ideally from each page on your website. If your website contains hundreds of pages then split the sitemap into many categorised maps and link these all together. Attempt and keep the number of links per page on a sitemap to less than 100.

Excessive links – Excessive links on a given page (Google recommends having no more than a hundred) will lower its relevance and, though it will not result in a ban, this will nothing for your search engine optimisation strategy.

Watch out who you link to – As you have got no control over who links to your website, incoming links can not hurt your rank. But outbound links from your website to ‘dangerous neighbourhoods’ like link farms will hurt your ranking.

More often than not guarantee as several of your outbound links as potential link to websites that are topical to your field of business.

Do you want to stay ahead of the pack in the race for the top Google rankings? Visit: increase web traffic. With increase web traffic you can quickly and easily get first spot on Google every day, without wasting another dollar ever again! Start increase web traffic, time for you to be first on Google!

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