Ten Top Tips On Viral Selling

Posted on September 29, 2008
Filed Under Internet Marketing | Leave a Comment

When people are first getting started in trying to understand viral internet marketing they typically have a lot of questions as to what types of strategies and what methods actually work with viral marketing strategies.

Let’s take a quick little walk into the world of some of the most popular and top ways to use viral internet marketing selling to your advantage.

1. Firstly and no doubt most importantly, think beneficial…

The viral nature or aspect of the offer has to be very beneficial to the reciever. You can take a look at it anyway you want, but this is the top job. This, as with most things, is easier said than done. Whether it’s beneficial emotionally, monetarily, a gift or otherwise, this is the foundation of any viral campaign to take off.

Mind you, if this part was so easy to pull off..we’d never get any sleep because of the bombardment of viral spread. So, when you look at it…it’s really quite awesome that in reality it’s tough.

2. In your email marketing or blogging, you could just about think backwards. Working back to front is usually recommended in your headlines or blog postings.

The thing is..If it isn’t concise or easy to implement..at the start be sure to let them know of the benefits…it probably won’t work out for you virally.

3. From the saying that has been around for what seems forever…

K.I.S.S
Keep It Simple Stupid

Remember, you have to get a person’s interest fast. You can’t have your message all jumbled up with confusion and distractions to the viewer!

Sure, yes, of course, but we need to be clever…but realize some people might not get it as easily as others.

Ok, so what types of things will sell the reader to perhaps “get it” and want to pass things on?

4. Well..this probably isn’t really a surprise. Obviously, “Sex Sells”.

Of course it’s most likely NOT sex you will be selling. But, if you’d like to get a flow going..and create a bit of intrigue and curiousity..sneaky suggestive sexual inuendos can do the trick. Some people will want to catch their buddies off guard with these types of tactics.

5. The funny bone is a great place to get at! Humour works very well with viral ideas you’d like to spread. Always remember this. Think about how many commercials you’ve seen where you said to friends, “God, you have to see that commercial? It’s hilarious!”

6. Brand Or Name Leveraging- A very good way to use viral marketing is by leveraging well known figures, brands, people etc. For the most part, popular items or entities won’t require as much information. Something that is well known will help you identify on a more personal level with the recipient.

Be sure to check out all of the legal litigations of doing something like this though, before moving ahead with it.

7. Don’t bend over backwards trying to get your message to take off. Just like any other type of marketing, people don’t like to be sold, they can feel if you are trying to hard. Pride and esteem comes into play, people want it to be their idea. If you have done your part on creating good viral marketing aspects, this will take care of itself.

8. What’s in the new or headlines? What’s popular?

If you can utilize already popular events it can help you to get your own thing happening. People are aleady talking about it. Try and use this to your advantage!

9. Everybody loves a mystery! Creating mystery or keeping people hanging with a viral marketing concept can only help get that interest happening. Don’t forget though, you will upset a few people if you don’t eventually come clean with things!

10. Think about reality. Corporate types of images is something many people despise. It’s better to come off with down home and more earthy viral message. Your messages will work better if people feel more comfort by being able to identify with the message easier.

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