Article Marketing Always Brings Top Results To A Blog

Posted on September 29, 2008
Filed Under Internet Marketing | Leave a Comment

Let’s assume you just started up your own business or website. You are already aware the only way for the business to be a success rather than fail is for you to promote it. This can be achieved either by paying for advertising or get the same attention for free with article marketing.

The first thing you will need to do is research your article marketing topic. There are several good keyword tools available to help you choose which targeted phrases will bring you traffic but also you need to make sure there is little competition as well or you will not get good rankings at the search engines. Your keyword phrases need to be relevant to your sites topic and be getting plenty of search queries but not millions of results. You can read a more detailed post about keyword tools for a better explanation.

Once you have picked out your keywords you will want to use them in your articles title, several times in the first paragraph, once or twice in the body and once again at the end for optimum results.

Always write for the reader when article marketing. In other words write it for people, not Google. Yes you can help it rank well by research and keyword tools but it’s no good being number 1 in Google if no one reads the article. Keep your articles easy to read and to the point. Use bullets or numbers as they will get your major arguments over quicker.

When you are done, read it a few times and make sure it is both grammatically correct and that you have your keywords in the right places. Once you have checked it, read it again, several times. If it doesn’t quite read correctly, rewrite the part and don’t forget, while you may be an expert on the topic, the reader is not.

The ending of your article is the most important {part-section} but many who use article marketing miss this important point completely. Your article gives the reader info that they have looked for but now you want them to be hungry for yet more info by going to your own site. Point out the benefits of clicking and visiting your own site. “Click here for more info” doesn’t work any more. Explain to them exactly why they should and what they can expect to find: a a much more thorough look at the topic, an ebook etc.

Finally be particular where you send your articles and slightly rewrite the article every time you submit it somewhere new. Submit the first version to ezinearticles.com and wait for them to accept it before submitting it to any of the other article directories. This is because they are the most popular so get you most traffic but they will not articles that have already been submitted on other sites.

Article marketing is still the best method of promoting a business online without spending big money on PPC. Just 1 article a day means around close to a hundred articles on perhaps 1000’s of sites in just three months from now all with links promoting your site.

For the ultimate bang in article marketing have a look at submitting your articles to Article Marketing Automation. It means a bit more work as the articles take around 3 times as long to write but the results are 15 to 20 times better.

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