The Advantages Of A Business Blog

Posted on November 28, 2008
Filed Under Blogging | Leave a Comment

I really love blogging. I see it as the future of the internet, or Web 2.0. More and more, internet users don’t want to just read information on a website, they want to talk to the webmaster himself.

Along these same lines, I have found that blogging is a great way to communicate with my customers in my traditional, offline business as well. In fact, in my industry (lawn care) I have found that my blogging efforts have helped me gain new customers, as well as keep the ones I have.

Here are a few of the best reasons to start a blog for your traditional, offline business.

Communication From Me To Customers
Utilizing a blog with an RSS feed or email update allows customers to stay up on the trends of your business. In the landscape industry, for example, my customers subscribe updates and are emailed lawn care tips during the year. These tips are free, but serve to educate my customers on what to do during the year as the weather changes. As my customers are well informed, their lawns look better, and my service works better as well. It’s a “win-win” and it starts with communication through a blog.

Communication From Customers To Me
On the other side of the coin, my blog allows me to get messages from my customers that they otherwise would not be able to send to me. Let’s face it, your customers in any business will have questions or concerns throughout the year. But are they always going to pick up the phone and call? What if I am not there to pick up that call everytime because my business is small and not well staffed?

The blog allows my customers to comment, but in addition, I utilize complemetary Web 2.0 services like Twitter that update directly to my cell phone. The text message is a powerful play these days, and that all starts with communication through a blog.

Communication To Non-Customers
A blog allows non-customers or potential customers to see your true personality before making a buying decision. A blog should be an extension of your personality and will allow non-customers to feel as if they are hearing directly from the owner. Would you rather have your non-customers getting advice about a buying-decision directly from you and your blog, or from some an expensive billboard with limited wording that you rent by the month?

Communication To Employees
Not many business owners think of this, but having a password protected or private internal blog is a great way for a CEO to communicate with his front line. Once again, it offers your employees a way to get to know you on a personal level.

In addition, you can use the blog to communicate the latest on employee benefits like health insurance quotes and health insurance plans that are time sensitive.

I hope you can see that these ideas are just scratching the surface. A blog can take you pretty much anywhere you want to go in regards to communicating with, and satisfying your customers both online and in the real world.

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