Top Tips To Write The Best Articles Online – Article Marketing Strategies

Posted on June 17, 2009
Filed Under Article Marketing | Leave a Comment

Before attempting to tell you, based on my experience, how to develop an successful articles marketing strategy – let me try to illustrate why it is imperative that you do so.

Articles in the newspaper, magazines, and expert journals have forever been the most efficient way of showing our audience that our insights have worth.

For university professors the expression “publish or perish” meant literally that, if you could not get your work in print by a reputable academic publication, it was unlikely that you would be taken adequately seriously by your peers – putting a very real ceiling on your career growth.

In 1483 Martin Luther used his writing to create a revolution in faith that spread around the world. Others previous to and since have used the authority of the written word to endorse themselves, their opinions, and their distinctiveness in their marketplace.

The majority of us normal individuals develop our articles marketing strategy to help us gain customers or customers. We want to rise on top of the noise of our competitors, give substance not hype, and we want to back up our assertions with details – all things we can do more effectively through an article writing movement than in any other way.

And since there is no editorial board running the Internet, we do not have to seek the endorsement of our “betters” in order to get our message in print – making pertinent and well reasoned articles a small business marketing strategy that can be truly successful.

When your articles drive individuals to your web site you have done the hard part. Receiving the right traffic to our sites is job #1.

Because individuals search the Internet for solutions and your articles address them persuasively enough for people to click through to your web site – you have won the battle for their attention. You must now change that fleeting attention into action. Depending on your system or service and the normal buying process you may have an opt-in page powered by a shopping cart system, straightforward direct sales offers, or another relevant call to action.

Unnecessary to say there is no “single” articles marketing strategy that is most successful for all of us all the time or there would be just one. Of course there are some that work better than others – and what will work best for you depends upon your strengths and your objectives.

While I began writing articles for online journal I had an objective – something I want individuals to do after reading them and something I required to become more widely recognized for. You ought to do the same.

Are you an expert? Well of course you are, even if you feel funny about identifying yourself as an expert. In your field you are an expert. It is up to you to define what you are an expert at, exemplify your particular uniqueness. Practically everyone is an expert at something and if you really don’t believe yourself an expert then you can learn to be one by hiring someone that is actually an expert and modeling them.

Did I talk about that this is a small biz marketing strategy that costs next to nothing, other than your time researching and writing the articles themselves? You can with no trouble set up an autoresponder system powered by a shopping cart program and hand out these articles in the form of an email newsletter.

This is not your conventional newsletter that requires you to go to the printer and distribute a three or four page synopsis of what’s going on in your company or community. It is an electronic version of that old-fashioned, and in its time, most successful marketing and customer retention tool.

In order to set up your 21st century email newsletter, you need a small business marketing strategy that allows you to get together e-mail addresses. Let’s say that you start out with one of your customer’s e-mail addresses. You send them a copy of your electronic newsletter. (Always ask for permission first)

If the newsletter includes some bit of information that their friends would find interesting, support them to send it along to them. Research indicates that most people have at least six friends that they contact regularly.

Because of the status of social networking, some individuals have dozens of friends that they are in touch with on a standard basis. With an efficient articles marketing strategy, you can tap into that network and grow your business.

One suggestion I always make if you anticipate to have an effective small business marketing strategy is to accurately identify your specific niche audience. What collection or groups of individuals would be particularly involved in your products or services? If so, that’s your niche. Are there discussion boards, social networks or e-magazines targeting that niche?

There is a web site for almost every hobby or group curiosity that you can think of. If you run a company that made kites, you can find specific groups of individuals that are kiting enthusiasts. All that you need to do is to start writing brief informational articles about kites and then post those articles at a kiting e-magazine. A link would be placed in the article that connects to your web site.

This type of articles marketing strategy does not even require you to collect e-mail addresses to grow your business
. It’s all electronic.

Learn more about these strategies and start watching your client base develop.
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