Designing An Effective Squeeze Page
Posted on January 6, 2009
Filed Under Internet Marketing | Leave a Comment
Squeeze pages, sometimes also known as lead generator pages, are one of the basics on an internet marketer's arsenal.
Squeeze pages are designed with one purpose in mind. Their sole aim is to prize an email address out of a visitor. Once they've signed up, you have their permission to email them over and over again. But you can't do that until they sign up for your list!
First up, choose a template for your squeeze page. You can find these on the web either for free or for a small charge. The free option is OK if your market isn't saturated. Don't use them for more competitive markets such as dieting, day trading, internet marketing and even dog training. If you don't do this, there's a high chance that your potential customer will have encountered a near-identical squeeze page so many times before, they're bored with it. Which means they'll be more likely to click away.
Then modify your template. As a minimum, you will need to add in a headline relevant to your offer and some "selly" bullet points. You may also want to split test your headlines to make sure that you’re getting the maximum number of sign-ups. Some marketers have reported that they regularly get 7 out of ten people signing up from the squeeze pages they create.
You can also test other elements on your lead generation page. Most of the time, people report that they get better results when they add audio messages to their squeeze pages. Test audio. Also test whether you get better results if the message starts to play as soon as a visitor gets to your squeeze page.
Nowadays, you will find video appearing more frequently on squeeze pages. One very good system is to use a video on the landing page that only shows part one. Make it clear that the second part is only made available to people who part with their email address. If you go down this route, take inspiration from the cliff hangers you used to watch at Saturday morning cinema. Or if you're too young for that, think of any episode of the television series "24". Make sure your viewer is hungry for more information. Which you'll let them have - once they've confirmed their email address.
You can get your squeeze pages designed at the click of a button with this simple lead page generator.
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